Brand development of authors and their works
Author Brand Development

| The work and the author's stance: Let ideas find their true coordinates in the market.

For CEIBS, the soul of a work comes not only from the words themselves, but also from the author's perspective: a unique way of seeing the world, a way of structuring problems, and a way of engaging with reality. Therefore, market positioning is not a sales strategy, but rather finding the most authentic connection between the author's ideas and the reader. Based on the core of the work, the contemporary context, and the cultural differences between the CEIBS and China, we construct a unique expressive framework for each author, allowing their work to reach true readers in a more precise and freer way.

| Style Generation: Making the Author's Way of Observation a Recognizable Brand

We emphasize a structured observation from an "other's perspective"—from readers, cultural comparisons, cross-regional experiences to linguistic temperament—to construct a visible and recognizable symbolic system for the work. Style is not simply about emphasizing individuality and distinctiveness, but rather about helping the author find the fundamental rhythm of their thoughts and writing. Through long-term content consultation, style exploration, and dual emphasis on visual and linguistic aspects, we shape the author's unique way of observation into an "author brand" that remains consistent across works and languages, allowing readers to see the creator's entire world beyond a single book.

| Multi-dimensional expression: making a book exist not only on paper

In the media age, the life of a work extends far beyond a single reading on a bookshelf. We build a multi-dimensional content ecosystem for authors: videos, podcasts, audiobooks, video interviews, short films, media collaborations, cultural events… allowing works to be perceived from different angles on richer levels. We open more entry points for works—through multi-dimensional forms of expression, allowing thoughts beyond the words to be seen by more people, making a book a continuously radiant content field.